Project: Logo design & brand identity.
Brand: Che Polo.
Product category: Popsicles & Ice cream.
Idea: create a logo that clearly identifies a new product/brand in the spanish market, which combines the joy linked to the popsicle with the premium quality of the traditional handmade italian ice cream or “gelatto”. The slogan (“natural, delicious and handmade) also reinforces the idea of a high-standard elaboration process.
